YouTube CEO hints that NFTs could be added to creator platform
Susan Wojcicki stated that YouTube was designed to help creators profit from emerging technologies.
YouTube CEO Susan Wojcicki addressed YouTube’s priorities in 2022 in Tuesday’s letter posted on the company’s blog. One of those priorities is the possible addition of nonfungible token (or NFT) features to the platform’s video creators.
there’s *so much* to in 2022: @SusanWojcicki shares the future of YouTube – //t.co/uL2WIbLwXK pic.twitter.com/JEW8yzqh7e
YouTube (@YouTube), January 25, 2022
However, it is not yet clear what this might look like. Wojcicki did not provide any additional information, except for the statement that the YouTube team will draw inspiration from developments in the Web3 space.
“The past year has seen a new opportunity to increase the connection between creators, fans and their supporters.
YouTube is looking to increase the number of ways creators can make money. One option is to “capitalize upon emerging technologies.” Wojcicki says that there are currently 10 ways creators can monetize their businesses, including YouTube Shorts and ads. Are NFTs possible?
YouTube boasts one of the largest creator communities and is the second most visited site in the world, according to Similarweb. In light of the rise of the Metaverse and other Web3 initiatives by social media platforms like Meta and Twitter, which has recently allowed iOS users to use NFTs as their profile pictures, YouTube looks to compete to retain and attract talent.
In her letter, Wojcicki also mentioned their intention to improve the live experience o gaming creators as a priority. Since NFT integration in video games has become the main use case for the adoption of NFTs, this could suggest that gaming creators may be more open to capitalizing on YouTube’s new initiative.